Meet our team.
JR Willoughby, LCSW
Working in many different behavioral health environments from outpatient therapy to substance use treatment to acute inpatient psychiatric care, JR opened Cottonwood Therapeutics with the aim of providing wide ranging therapeutic services to New Mexicans in need of support. JR’s philosophy toward therapeutic work- that in addition to addressing problem behaviors and present-focused issues, it is of great value to tap into the existential and meaning-based drives that inform those present issues- has allowed his great success in his work with clients. JR utilizes behavioral therapies such as DBT skills and Cognitive Behavioral Therapy in session paired with a more psychodynamically-driven, insight-based talk therapy. For individuals suffering from the effects of trauma, JR is also trained in Eye Movement Desensitization Reprocessing (EMDR) therapy.
